Travelers have much to look forward to. Travel trends in 2025 show communities around the world are embracing a growing desire for more authentic travel. This will allow travelers to have less time on tour buses and more time with local residents. It also opens the door for more sustainable travel.
The path to this improvement has been long. The pandemic’s economic impact was huge the past few years in smaller villages that thrived on tourism. Data crunchers say 2025 will be the year that international travel finally recovers from the pandemic.
The Asia-Pacific region has lagged behind Europe, but hopes are high that travel will be back to 2019 levels in 2025. The World Tourism Industry Organization has tracked progress in the hospitality industry. The numbers were looking good as 2023 came to a close. But Asia and the Pacific have still only reached 62% of pre-pandemic levels. That’s finally expected to turn the tide in 2025.
This will be made possible by some new travel trends. Looking ahead, here are some of the forecasts for international travel and summer vacations in 2025.
18 Travel Trends to Expect Next Year
#1: Eco-friendly travel will be a travel industry priority
Concerns about the environment are high among travelers. The daily dose of bad news about climate change is having an impact. Now travelers want sustainable experiences. This affects many areas, including:
Accommodations
In many countries, unchecked resorts have caused substantial environmental problems. In the Dominican Republic, the Punta Cana resort area is a prime example. About half of the Dominican Republic’s international visitors stay in this resort region.
Punta Cana wasn’t prepared for this explosion of tourism. Brown algae have increased in the Caribbean due to improper water waste management and other pollution. Precious coral reefs have been damaged, and other marine life is at risk. Everything from increased boat traffic to damaging sunblock lotion has played a role. The region is now racing to reverse trends.
To avoid this problem, an increasing number of people are looking for eco-resorts or homestay opportunities instead of the traditional hotel rooms. Travel programs run by local residents are more likely to have these types of accommodations. For example, staff in Thailand selected a sustainable jungle camp for the teen travel program, Thailand Adventurer.
The jungle camp’s bungalows and tree houses are built from bamboo and other renewable resources. The owners use biodegradable sugarcane products for plastics and reusable metal straws. They also have an onsite organic farm. Plus, the property hosts environmental lessons for guests in their outdoor space. These types of accommodations are expected to grow in popularity in 2025.
Activities
Increasingly more people are seeking activities that help the environment rather than harm it. Many organizations are taking notice. The Professional Association of Diving Instructors – PADI – is among them. It established the Green Fins initiative to protect and conserve coral reefs.
Local residents leading activities are taking the same approach. They spearhead travel options like the program in the Dominican Republic. It guides teens on projects on coral restoration and mangrove planting. These initiatives allow travelers to make a positive impact while spending time with local leaders.
Food and Local Culture
Locally sourced food is much better for the environment. Travelers in 2025 will seek out local restaurants that use ingredients from nearby farms, easing any environmental impact. There also are more sustainable options in places like Hawaii, where you can pick your own produce and then make a meal at a local ranch.
#2: Local immersion will be expected
In 2025 expect tour buses to be less popular. There’s a growing desire for travelers to see how local people really live in other countries. This is the basis of immersive travel.
Such immersion can be achieved through homestays and local service projects led by community leaders. Expect travelers to want programs like the Thai Elephant Conservation Project. It allows you to experience the day-to-day life of an elephant caretaker called a mahout.
In this type of travel, you’re not just looking at life through a bus window. You’re looking for once-in-a-lifetime experiences that you can only get through meaningful travel.
#3: Coolcationing will remain hot
The coolcationing trend involves seeking out moderate weather for getaways and summer travel. Some people say climate change is the reason. As temperatures get warmer, some people are opting for journeys away from hotter beaches toward more moderate weather for their summer holidays.
But the popularity of warmer destinations likely is also playing a role in this. Some people would rather travel to Australia in July than places like Florida. When Southern Hemisphere temperatures are cooler, crowds are often smaller, making the journey more enjoyable.
#4: There’ll be an increase in travel to less-crowded locations
Speaking of crowds, not surprisingly more people want to travel to less-crowded, lesser-known destinations off-the-beaten path. Large cities like New York and London are not the best options for people who want to get away from the hustle and bustle of life. And authentic travel is easier in smaller communities.
American Express found that 72% of travelers want to support local communities. This is welcome news for the communities that the Rustic Pathways Foundation supports. These villages want to share their culture. And they need travelers to support their local economies.
#5: More travelers will go to nature-based destinations
The pandemic re-introduced many people to the joys of nature. A few years later that enjoyment is growing. Taking a walk outside is a favorite pastime. And the increased focus on the environment is turning attention to untouched landscapes.
For teens, this is spurring a drive for outdoor adventure activities where they can surf, zipline, hike and see local animals.
#6: Sports tourism will surge in 2025
Sports Tourism is one of the fastest-growing sectors in tourism according to UN tourism. From mega events like the upcoming FIFA Club World Cup to more niche sports events , travelers will continue flocking to destinations around the world for sports and authentic local experiences.
Millennials and Gen Z are the leading the way, with a recent survey finding that 67% of Gen MZ participants were interested in travel for sport events worldwide.
#7: More people will look for stargazing opportunities
Light pollution has made it impossible to view stars in many metropolitan centers. And that’s being noticed more as the night sky gets more attention. Interest in space tourism has grown. And more people are traveling to see phenomena ranging from eclipses to the Northern Lights. That’s increasing the desire to find places where the night sky is visibly full of stars. This will fuel travel to places with clear skies, ranging from mountainous Peru to the Sahara Desert in Morocco.
Discover adventure opportunities in our Thailand Adventurer Program.
#8: Insta-focused travel will decline
The desire for the perfect Insta shot has created problems in some popular travel destinations. Reams of people jockey to get the best selfie in front of the Louvre, the Taj Mahal and other famous spots. These crowds of phone-focused people are triggering frustration.
On top of that, more people are recognizing that they’re missing out when they’re more focused on their digital life than their real one. They can be too digitally absorbed to enjoy their surroundings. Or they may only select sites that are Insta-famous.
This recognition is leading travelers to seek out Insta-free locations where you’re more likely to experience local culture. And it’s motivating people to focus less on creating a perfect Insta appearance.
#9: Food-focused travel will grow
Foodies can delight because the desire to taste authentic cuisine is on the rise. Expect 2025 to be the year when more people will travel to find the perfect plate. This will help hot foodie destinations, including Italy and Thailand.
#10: The need for professional travel advice will return
For a long time, the increase in online resources lessened the need for travel agents. That’s changing as options grow, and it gets harder to tell the good from the bad. In fact, nearly half of travelers say they’re now more likely to contact a travel agent or another advisor while planning their leisure travel.
A trusted advisor may have connections to local communities where you may want to visit, and they can better navigate the landscape in more popular destinations. This will help travelers in places where there’s not enough ground transportation or accommodations to meet demand.
This happened in Alaska and Hawaii post-pandemic when rental vehicles were all booked out. Rustic Pathways used its local connections to get vans with locally trained drivers.
Many parents appreciate having professional staff take care of the travel planning for their teens. One parent said it best in her post-travel review:
“Our kids had the time of their lives and made some wonderful new friendships on their Costa Rica trip! Rustic Pathways took the planning and the worry out of the equation and the kids were able to focus on exploring this amazing country.”
#11: Solo travel will see a boom
Group travel operators are seeing a growing demand for people booking solo trips. That trend should grow in 2025.
It’s also a common occurrence in student travel programs. The majority of Rustic Pathways students travel alone. But they quickly meet new friends during their journeys. Plus, they gain confidence, as they embrace the travel experience and discover how rewarding the journey is.
#12: Group travel will also grow
It may seem like a contradiction, but group travel is also on the rise. And 2025 should see further growth in the area. When people aren’t traveling alone, they’re making more efforts to gather a group for their travels.
More high schools across the globe are planning travels for their students. And it’s becoming more common for extended families to travel together. Plus, various social and professional groups are looking at travel as a bonding experience.
This is different from running to a relative’s house for a holiday. Group travel involves picking a destination and traveling together for learning and adventure.
#13: Young people will be more likely to travel
Forbes found that 56% of young people in Gen Z plan to have more travels in their future. Gen Z is known for creating buzz about travel destinations and encouraging friends and family members to explore. That is expected to continue in 2025.
On top of that, travel is playing an important role for teens as they navigate a challenging world. It’s helping them make career decisions in an increasingly global world. Plus, travel also helps ease mental health challenges that have been more prominent in teens in recent years.
Finally, younger people often take spontaneous trips. Whereas baby boomers often would be planning trips and getting details planned months or years in advance, younger solo travelers tend to appreciate a more spontaneous trip. This has really expanded opportunities in the travel industry to cater specifically to younger travelers and offer local experiences.
#14: People will take longer trips
Travel surveys indicate people generally are taking longer trips these days. That’s giving travelers the chance to immerse themselves in their destination. Maybe it’s because we’re all overdue for a lengthy vacation amid a hectic world. Regardless, it’s expected that this trend will continue in 2025.
#15: People will travel farther to do activities they can’t afford at home
When inflation grew in 2023, many people realized some activities were more affordable farther away from home. Travel costs may be slightly higher, but the decreased costs in other areas make up for it. Plus, the cultural experiences are worth the effort.
So instead of taking an expensive train to New York, someone may fly to Costa Rica. In this Central American country, everything from lodging to food and fun activities will cost less. In the end, you may spend less for an international trip.
#16: Travelers will want travel lessons before, during and after their trip
More people want their travel lessons to last longer than one or two weeks. This desire has become stronger amid the increased focus on environmental and social needs.
In 2025, you can expect more programs like the Climate Leaders Fellowship. It allows teens to digitally explore topics close to home, extending trips with technology. They then can travel internationally to places like Guatemala and come back home to use the lessons they’ve learned.
#17: These destinations will be hot in 2025
A tourism increase is expected around the world. Several nations in particular will likely be pretty popular for travelers:
Japan: Several travel surveys have shown Japan to be a hot destination. It was voted the best country in the world in Conde Nast’s 2023 Readers Choice Awards. And that impression is expected to stay strong through 2025. Japan is recognized for its modern cultural influences, ranging from anime to Harajuku Fashion. The nation also has a strong cultural past, making it rich in both history and modern innovation. That combination, along with its reputation as a safe destination, has made it a must-see country for many travelers. Learn 12 fun facts about Japan that will have ready to by the next plane ticket.
Fiji: Nearly 40% of Fiji’s economy normally relies on tourism. During the pandemic, the country took a heavy hit that was long-lasting. The nation opened its borders to international travelers on December 1, 2022. But by February 2024, the country still hadn’t matched its peak travel levels from 2019. The desire to attract more travelers has motivated country leaders to work harder to warmly welcome guests. That effort should be paying off in 2025.
Costa Rica: This nation is known for its eco-friendly policies. The government’s focus on sustainability will be a boom in 2025 as travelers look for eco-friendly travel opportunities. Plus, the nation has long established itself as a safe destination for adventure seekers in Central America.
Thailand: This country in Southeast Asia is known for its eco-travel opportunities. Plus, Bangkok is one of the hottest metropolitan travel destinations in the world. Overall, the number of travelers to Thailand increased by 20% in 2023 compared to 2022. And government officials are taking measures to keep that growth on an upward trajectory.
United States: Amid turmoil in the Middle East and elsewhere, more U.S. citizens are looking for travel opportunities in their own country. This has helped the tourism sectors in popular states like Hawaii and Alaska. These states are expected to fare well in 2025 since they offer so many experiences people are looking for now. This includes nature, adventure, and innumerable sites off the beaten trail.
Rustic Pathways’ other destinations also are good bets for 2025. All countries selected are based on evaluations that show the best summer travel spots.
#18: The enthusiasm for travel will be at a record high
Busy airports and other bumps in the road won’t stop people from being grateful for the chance to explore the globe. Historians often note the bright and optimistic times that come after periods of struggle. Taking more trips in 2025 will be just what people want and will give them the chance to get a dose of that joy. Time to make travel plans and start packing baby!