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Rustic Pathways Brand Ambassador Program

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The Rustic Pathways Brand Ambassador Program lets you earn points by posting on social media and completing ambassador tasks, then redeem them for cash or travel credit. You earn your points through your own posts and tasks, so it is not a scholarship or financial aid.

Ambassadors sign up, find tasks and track their points on Zelos. Joining means you agree to the Brand Ambassador Program terms.

How the Brand Ambassador Program works

The program runs on Zelos in four steps.

  1. Sign up on Zelos. Accept the invite to the Rustic Pathways Ambassadors team and set up your own account.
  2. Post and complete tasks. Share content about Rustic Pathways on your public social media, and complete the tasks and challenges posted on Zelos throughout the year.
  3. Earn points. You earn points for the views your posts get and for each task or challenge you complete.
  4. Redeem your points. Redeem them for cash, or for travel credit toward a Rustic Pathways program.

What ambassadors do

Rustic Pathways ambassadors post public TikToks and Instagram Reels and complete tasks. For example:

  • Make a TikTok about your favorite Rustic Pathways programs, post it on your public TikTok account and tag @rusticpathways.
  • Post a public Instagram Reel about countries teens can visit, point viewers to Rustic Pathways programs and tag @rusticpathways.
  • Email your principal, dean or headmaster about the benefits of traveling with Rustic Pathways.

Post only what is true, follow each platform’s rules, and keep sensitive personal details (yours or anyone else’s) out of your posts. Rustic Pathways may use what you post to promote its programs.

What you earn

You earn points for the views your posts get and the tasks you complete, and redeem them for cash or travel credit. You’ll see what each task is worth on Zelos after you sign up.

You’re responsible for any taxes on what you receive.

Browse 2027 programs and see what programs cost.

Who can join

The program is currently open to legal residents of the United States who are 18 or older. Younger US residents can join with a parent or guardian’s consent. You don’t need to be planning a trip or receiving financial aid.

Most tasks need a public TikTok or Instagram account, so the program is not a fit if you keep your accounts private.

If you’re under 18, your parent or guardian must agree to the program terms on your behalf before you can take part, and is responsible for checking what you post.

You can leave the program at any time by emailing janette@rusticpathways.com.

For scholarships, payment plans, discounts and fundraising, see Rustic Pathways Financial Aid.

Frequently Asked Questions

What is the Rustic Pathways Brand Ambassador Program?

The Rustic Pathways Brand Ambassador Program lets US residents earn points by posting on social media and completing ambassador tasks, then redeem them for cash or travel credit toward a Rustic Pathways program.

Is the Brand Ambassador Program a scholarship or financial aid?

No. Ambassadors earn points through their own posts and tasks and redeem them for cash or travel credit, and you can join whether or not you receive financial aid. For scholarships and other ways to afford a program, see the Rustic Pathways Financial Aid page.

Who can become a Rustic Pathways ambassador?

The program is currently open to legal residents of the United States who are 18 or older and have a public TikTok or Instagram account. Ambassadors under 18 need a parent or guardian to agree to the program terms first.

How do I join?

Rustic Pathways ambassadors join through Zelos: accept the invite to the Rustic Pathways Ambassadors team on Zelos and set up an account.

Can I get paid in cash, or only in travel credit?

Either. Ambassadors redeem their points for cash or for travel credit toward a Rustic Pathways program.

Can Rustic Pathways use what I post?

Yes. Rustic Pathways may use content posted through the program to promote its programs, including after an ambassador leaves.

Questions first? Email janette@rusticpathways.com.

When you’re ready, sign up on Zelos.

About the Author

Kayla Anzalone
Director of Parent Experience

Kayla Anzalone is Director of Parent Experience at Rustic Pathways. She is the point of contact for families before, during, and after a student's program.

Kayla oversees Rustic Pathways programs in Portugal, including local partners, logistics, and student safety planning.

Kayla led Travel For All, a Rustic Pathways initiative to open educational travel to more students. She also launched the Global Perspectives Scholarship, a 1,000 USD essay scholarship that helps high school and college students pay for college tuition and books.

Kayla writes about the questions parents ask most: travel documents, health and safety preparation, packing, and what daily life on a program looks like. Her guidance draws on Rustic Pathways' experience running student programs since 1983 in 38 countries.

Kayla has traveled across the Americas, Europe, Asia, and the South Pacific.

View full author bio →