How the Brand Ambassador Program works
The program runs on Zelos in four steps.
- Sign up on Zelos. Accept the invite to the Rustic Pathways Ambassadors team and set up your own account.
- Post and complete tasks. Share content about Rustic Pathways on your public social media, and complete the tasks and challenges posted on Zelos throughout the year.
- Earn points. You earn points for the views your posts get and for each task or challenge you complete.
- Redeem your points. Redeem them for cash, or for travel credit toward a Rustic Pathways program.
What ambassadors do
Rustic Pathways ambassadors post public TikToks and Instagram Reels and complete tasks. For example:
- Make a TikTok about your favorite Rustic Pathways programs, post it on your public TikTok account and tag @rusticpathways.
- Post a public Instagram Reel about countries teens can visit, point viewers to Rustic Pathways programs and tag @rusticpathways.
- Email your principal, dean or headmaster about the benefits of traveling with Rustic Pathways.
Post only what is true, follow each platform’s rules, and keep sensitive personal details (yours or anyone else’s) out of your posts. Rustic Pathways may use what you post to promote its programs.
What you earn
You earn points for the views your posts get and the tasks you complete, and redeem them for cash or travel credit. You’ll see what each task is worth on Zelos after you sign up.
You’re responsible for any taxes on what you receive.
Browse 2027 programs and see what programs cost.
Who can join
The program is currently open to legal residents of the United States who are 18 or older. Younger US residents can join with a parent or guardian’s consent. You don’t need to be planning a trip or receiving financial aid.
Most tasks need a public TikTok or Instagram account, so the program is not a fit if you keep your accounts private.
If you’re under 18, your parent or guardian must agree to the program terms on your behalf before you can take part, and is responsible for checking what you post.
You can leave the program at any time by emailing janette@rusticpathways.com.
For scholarships, payment plans, discounts and fundraising, see Rustic Pathways Financial Aid.