Discover the New Era of Immersive Experiences: 25 Immersive Art Exhibits and Museums Around the World
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Discover the New Era of Immersive Experiences: 25 Immersive Art Exhibits and Museums Around the World

It has taken me a while to admit, but I am not the type of person who fully appreciates visiting museums and art galleries. I have been to some of the world’s best, like the Louvre in Paris or the Met in New York City, but I can count the number of memorable moments on one hand. The artwork, the statues, the artifacts—they are fascinating, yet the impression quickly fades. Perhaps that was just me, and I would never be someone excited to visit a museum.

That would soon change when I discovered the new world of immersive experiences. The first immersive art gallery I visited was the Théâtre des Lumières (Theater of Light) in Seoul, South Korea. Stepping through its doors into the massive theater, I couldn’t help but chuckle in awe. I had left my world behind. Frankly, I had no idea who Gustav Klimt was or how he revolutionized art in Vienna. It didn’t matter. As his and others’ artwork unfolded before me across the 70-foot walls and through every nook and cranny, I was captivated. I knew this experience would be something I would remember.

I am not alone, either. Studies, including one on immersive virtual reality in museums, have shown that technologies like VR improve visitor satisfaction and increase the likelihood of return visits. More museums are turning to these immersive technologies to enhance their exhibitions. Also, art galleries around the world are reimagining blank spaces into whole new realities. These experiences are redefining visual art forms and information sharing. In this guide, I have carefully curated 25 of the best and must-visit immersive experiences available globally in 2024.

In this Article

What Are Immersive Experiences?

An immersive experience involves using technology and the surrounding environment to transport you into a new, simulated world. Immersive technologies like AR, VR, and projection mapping help change your perception and make you feel as if you are a part of a different reality. Immersive experiences can include using a VR headset to meet Disney characters firsthand, or watching classic paintings come to life on the walls around you. Technologies used to create immersive museums and art exhibitions include:

  • Virtual Reality (VR): Headsets, like Oculus Rift or HTC Vive, create digital environments. These environments are separated from the real world.
  • Augmented Reality (AR): Uses your smartphone or AR glasses to display digital content in the real world. Enhances, but does not replace reality.
  • Mixed Reality (MR): Connects both VR and AR to allow you to see and interact with both real and digital objects.
  • Projection Mapping: Systems of projectors turn everything into a screen. Project videos on all types of objects to bring the whole room alive.
  • Digital Displays: Specialized displays go beyond traditional screens, using touch panels and creative LED setups to enhance interactivity and visual engagement.
  • Audio and Sensory Equipment: Technologies like spatial audio (3D audio) and haptic feedback are used to further the immersion process.
A continuum line graphic representing the spectrum of reality technologies used in immersive experiences. The far left is labeled 'Real Environment,' progressing to 'Augmented Reality (AR),' then 'Augmented Virtuality (AV),' and concluding on the far right with 'Virtual Environment.' The line visually indicates the transition from fully real environments to completely virtual ones.

The virtuality continuum, first introduced by Paul Milgram and Fumio Kishino in 1994

Types of Immersive Content: From Art Exhibits to Virtual Realities

The possibilities of immersive technology are endless and they can be used in various ways. Listed below are the types of experiences we included in our list:

  • Immersive Art and Digital Galleries: These are places where art is displayed digitally. Using large-scale projectors or other digital tools, artwork is brought to life in a whole new way. Imagine walking into a room where the walls, floors, and even chairs are all alive with the art of Leonardo Da Vinci or Gustav Klimt.
  • Extended Reality (XR) Experiences: This type of experience creates new digital realities with AR, VR, and MR. They include things like wearing a headset to explore an ancient archeological site, or watching skeletons come to life through your phone’s screen.
  • Integrated Immersive Environment: These are spaces where the environment itself becomes a part of the experience. They integrate a virtual environment with the physical environment so that it feels like being transported to the surface of the moon or to an alien world.
  • Interactive and Participatory Art: Ever wanted to be a part of an art piece? Here, you must take part to complete the art. For example, a digital display of flowers that continuously bloom and fade away depending on the interaction of the viewers.
  • Experiential Immersive Centers: These are spaces, powered by immersive technology, focus solely on your experience. They can be entirely virtual reality, or a combination of environmental props and digital aids. Experiential spaces take you on an adventure, like exploring the Lost City of Atlantis.

Can VR Replace the Real Experience?

The consensus so far is no. When Hyunae Lee and her team studied immersive virtual reality in museums, they found evidence that virtual field trips do not replace a real experience. Yet, this question also misses the point. We are never going to be able to walk inside Vincent Van Gogh’s paintings or take a stroll through the ancient Joseon Dynasty in South Korea. These worlds have never or no longer exist. The real value of these VR and other immersive tech experiences is to transport you to a whole new world and a whole new perspective. So, VR might not be able to replace direct, real experiences, but it opens the door to so many new possibilities.

25 Must-Visit Immersive Experiences Worldwide (Available in 2024)

Australia | France | Germany | Greece | Italy | Japan | South Korea | Thailand | UK | USA

Our list has been carefully selected to find the best immersive technology experiences available right now in 2024. We selected each destination based on its creative use of immersive technology. There is every type of experience, ranging from artistic projections to mixed reality historical adventures. Reviews for each space come from Google, TripAdvisor, or Yelp. Also listed is the range in price for a single adult ticket. It’s worth noting that there are often deals available, and children or families are usually discounted.

#1 Théâtre des Lumières (Seoul, South Korea)

Review Score Icon Review Score(4.3) Location Icon Walkerhill Hotel & Resort (22-1 Gwangjang-dong, Gwangjin-gu, Seoul)
Ending Date Icon Permanent (Rotating Exhibits) Ticket Price Icon $21.26 (₩29,000)
Duration Icon 50 minutes Type Icon Immersive Art and Digital Galleries

“The role of an art centre is to decompartmentalise, and that is why digital technology is so important in twenty-first-century exhibitions. Used for creative purposes, this technology has become a formidable vector for dissemination, and is capable of creating links between eras, adding dynamism to artistic practices, amplifying emotions, and reaching the largest possible audience.” – Bruno Monnier, President of Culturespaces, creator of all of the “des Lumieres” art centers.

Highlight from Gustav Klimt, Gold in Motion Show at the Théâtre des Lumières

Highlight from Gustav Klimt, Gold in Motion Show at the Théâtre des LumièresCulturespaces is one of the most well-known creators of immersive technology art exhibits in the world. They find unused, culturally significant locations, like Walkerhill Theater in Seoul, and transform them into immersive media art exhibits. Their goal is to combine technology with art to create redefining experiences approachable by all audiences. Walkerhill Theater, the first modern stage in South Korea, was reborn into the Théâtre des Lumières. This immersive art exhibition sprawls a space of 35,575 square feet and with a height of nearly 70 feet. The venue transforms the physical environment of the old theater with immersive technologies like HD projectors and advanced 3D sound systems.

Théâtre des Lumières hosts three rotating exhibitions. Currently, they are: “Gustav Klimt, Gold in Motion,” “Gaudi, The Architect of the Imaginary,” and “Uncanny Nature.” Personally, the Gaudi exhibition remains my favorite. The vivid, surreal forms of Park Güell and the majestic ascent of the Sagrada Familia are not just seen but felt. They revive the awe of my first encounter with Gaudi’s masterpieces in Spain. Culturespaces has one additional location in Korea, the Bunker des Lumières located on Jeju Island.

#2 Henri Matisse Media Art Exhibition (Seoul, South Korea)

Review Score Icon Review Score(3.8) Location Icon K Museum of Contemporary Art (807 Seolleung-ro, Gangnam-gu, Seoul)
Ending Date Icon Sep 30, 2024 Ticket Price Icon $19 (₩26,000)
Duration Icon 50 minutes Type Icon Immersive Art and Digital Galleries

Come explore the color world of Henri Matisse at Seoul’s latest exhibition, the Henri Matisse Media Art Exhibit. This showcase, which opened on April 26th, 2024, explores the groundbreaking color magic of the Fauvist master, Henri Matisse. The immersive exhibit has many different interactive zones. They explore his joyful inspirations from dance and music and his iconic rivalry with Picasso. The exhibit ends in a captivating display of the Rosario Cathedral, Matisse’s masterpiece, located in Apgujeong, the wealthiest neighborhood in Seoul, South Korea.

#3 National Museum of Korea Immersive Digital Galleries (Seoul, South Korea)

Review Score Icon Review Score(4.7) Location Icon National Museum of Korea (137 Seobinggo-ro, Yongsan-gu, Seoul)
Ending Date Icon Permanent Ticket Price Icon Free; VR Room Reservations
Duration Icon ~10 min per program Type Icon Extended Reality (XR) Experiences & Immersive Art and Digital Galleries

Immersive exhibits don’t always come with a hefty price tag. Local museums, like the National Museum of Korea, often have advanced digital art installations for free. This museum has two galleries that use immersive technology to enhance your experience.

Helpful robot at the National Museum of Korea with directions, exhibit guides, and more

In the first gallery, a massive 200-foot wide by 16-foot tall theater shows Korea’s history. Over 15 projectors bring traditional paintings to life, telling the country’s past in a vivid, large setting. The second gallery offers a hands-on approach with interactive digital paintings and VR experiences. You can get up close with ancient Korean artifacts or take a walk through the relaxing museum garden. If you happen to get lost while visiting the museum, keep an eye out for the helpful robots roaming the halls. They can provide directions, tour guides, and other information about the museum.

#4 The LUME – Leonardo Da Vinci (Melbourne, Australia)

Review Score Icon Review Score(4.5) Location Icon Melbourne Convention and Exhibition Centre (5 Convention Centre Place, South Wharf, Melbourne)
Ending Date Icon Jun 16, 2024 Ticket Price Icon $32.5-$58.50 (AUD 49.90 – 89.80)
Duration Icon 120 minutes Type Icon Extended Reality (XR) Experiences & Immersive Art and Digital Galleries

Visit The LUME Melbourne to step into the life of Leonardo da Vinci, the ultimate Renaissance man. Marvel at the AI and VR-infused journey that illuminates his iconic artworks and the only 360° replica of the Mona Lisa. As you wander through the digital and tactile displays, you’ll see 50 machine inventions and interactive installations. Immerse yourself in the story as you travel from Florence’s streets to Milan’s splendor. The Lume was created by Grande Experiences. It’s not just for viewing art but for living it. It’s a multi-sensory venture that celebrates da Vinci’s legacy in a modern, accessible way.

When visiting Australia there are many opportunities to immerse yourself in the beautiful nature as well. Programs focusing on animal conservation are a great way to meet the many majestic animals.

#5 Van Gogh The Immersive Experience (Americas | Europe | APAC)

Review Score Icon Varies by Location Location Icon Multiple Locations
Ending Date Icon Check Individual Location Ticket Price Icon $29.90-$49.90
Duration Icon 60-75 minutes Type Icon Extended Reality (XR) Experiences & Immersive Art and Digital Galleries

Stumble into the vibrant world of Van Gogh like never before at the Van Gogh Exhibit: The Immersive Experience. This immersive exhibition has taken off across the world with over 5 million tickets sold in the US alone. It allows you to wander through 600,000 cubic feet of stunning projections that animate Van Gogh’s work, showing the mind of the genius on an overwhelming scale. See iconic pieces like “Starry Night” and “Sunflowers” in a new way. The exhibit includes a unique VR journey, “A Day in the Life of the Artist in Arles, France.” With over 5 million tickets sold in the US alone, this is one of the most iconic immersive art experiences.

#6 Atelier des Lumières (Paris, France)

Review Score Icon Review Score(4.6) Location Icon Atelier des Lumières (38 Rue Saint-Maur, 75011 Paris, France)
Ending Date Icon Permanent Ticket Price Icon €17 ($18.26)
Duration Icon 60-75 minutes Type Icon Immersive Art and Digital Gallery

In the heart of Paris, the Atelier des Lumières is in a transformed 19th-century foundry. Leaving cast iron and navy parts behind, the “workshop of lights” is now home to digital art theater. In its opening year of 2018 alone, over 1.2 million visitors came to experience the art center. The current exhibitions through 2024 are: “Egypt at the Pharaohs,” “The Orientalists,” and “Foreign Nature.” Wander through the sands of time in “Egypt at the Pharaohs,” where ancient civilizations unfold before you in a dance of light and shadow. The Orientalists show transports you through exotic lands. It shows them through the eyes of 19th-century European artists. Finally, “Foreign Nature” invites you on a surreal journey through fractal landscapes as the lines between organic and artificial dissolve in mesmerizing patterns.

#7 EN AMOUR (Paris, France)

Review Score Icon Review Score(4) Location Icon Exposition Cité de la musique (191 Bd Sérurier, 75019 Paris, France)
Ending Date Icon Aug 25, 2024 Ticket Price Icon €11 ($11.81)
Duration Icon 40 minutes Type Icon Integrated Immersive Environment

Experience En Amour, an exploration of love through the art of movement, multimedia, and music. This interactive art experience intersects live performance with visual art. Barefoot, visitors wade through symbolic metamorphoses of light and color, while becoming part of the art itself. “En Amour” is not just an exhibition. It is a journey through the emotions and cycles of love, using all your senses as tools. There might not be a better location than Paris, the city of love, for this innovative immersive story.

#8 Bassins des Lumières (Bordeaux, France)

Review Score Icon Review Score(4.7) Location Icon Bassins des Lumières (Impasse Brown de Colstoun 33 300 Bordeaux)
Ending Date Icon Permanent Ticket Price Icon €15 ($16.11)
Duration Icon 60-75 minutes Type Icon Immersive Art and Digital Gallery

Step into Bassins des Lumières, a WW2 submarine base transformed into the world’s largest digital art center in Bordeaux. Following the theme of the other “des Lumières” centers created by Culturespaces, this historic site has been revitalized with digital technology. There are 4 main programs available until January 2025 . “From Vermeer to Van Gogh” explores the reality of daily life for Dutch master painters like Vermeer, Rembrandt, and Van Gogh. “Mondrian” is an adventure of colors and squares, traversing through the iconic work of Dutch artist Piet Mondrian. “Kaze, Tales of the Wind” and “Foreign Nature” are contemporary digital projects that immerse you in the perspective of a flying bird and visit a new world at the intersection of math and nature.

#9 Carrières des Lumières (Les Baux-de-Provence, France)

Review Score Icon Review Score(4.7) Location Icon Carrières des Lumières (Route de Maillane, 13520 Les Baux-de-Provence, France)
Ending Date Icon Permanent Ticket Price Icon €14.50 ($15.55)
Duration Icon 60-75 minutes Type Icon Immersive Art and Digital Gallery

Discover the Carrières des Lumières , located in the Val d’Enfer, a valley near Les Baux-de-Provence in France. This former limestone quarry from the 1800s was repurposed into a digital art center that started in 2012. Here, art and history come together. They do so through digital exhibitions that transport visitors through time and space. The 2024 programs include vibrant scenes of Dutch Masters like Vermeer and Van Gogh in “From Vermeer to Van Gogh.” Or take a trip through the mystical narratives of ancient Egypt in the “Egyptian Pharaohs.” Each exhibition invites you to step into a new world. Light and shadow play across grand canvases, bringing centuries of art to life.

#10 Khroma (Berlin, Germany)

Review Score Icon Review Score(4.6) Location Icon Khroma (Revaler Str. 99, 10245 Berlin, Germany)
Ending Date Icon Permanent Ticket Price Icon €14.00 ($15.00)
Duration Icon 60 minutes Type Icon Immersive Art and Digital Gallery & Interactive and Participatory Art

Khroma is the first new media art center in Germany, located in the heart of Berlin. This venue relies on cutting-edge technology to explore digital art. At Khroma, you can experience light, sound, and space installations by 12 international multimedia artists. Their mission is to redefine artistic expression by pushing the boundaries of digital media. One installation titled “enter 2023”, captures your image and uploads it to a screen made with wires of light. The artist, Ksawery Komputery, wants to discuss our passive participation in technology. We upload our real selves into digital data streams all around us. Each interactive art piece will challenge your perceptions and understanding of the modern world.

#11 Port Des Lumières (Hamburg, Germany)

Review Score Icon Newly Opened April 25, 2024 Location Icon Port Des Lumières (Platz am 10. Längengrad 1, 20457 Hamburg, Germany)
Ending Date Icon Permanent Ticket Price Icon €17 ($18.23)
Duration Icon 60-75 minutes Type Icon Immersive Art and Digital Gallery

Port Des Lumières is Germany’s first permanent immersive art center created by Culturespaces. It is in the neighborhood of Überseequartier in Hamburg. The location was chosen for its ability to represent the city’s maritime identity. It opens on April 25th, 2024, and will showcase three programs that span historical and contemporary artists. The program, “Journey” features the first prize winner from the 2019 Immersive Art Festival in Paris. This immersive program follows the journey of photons of light as they transform into energy understood by our brains. Perfect for a family, Port des Lumières also has a Kids’ Interactive Studio. The studio is an interactive space that helps children develop creativity while creating artwork.

From the show Gold in Motion featuring artist from the Viennese art scene

#12 Lost Atlantis Experience (Megalochori, Greece)

Review Score Icon Review Score(4.5) Location Icon Lost Atlantis Experience – Interactive Museum (Megalochori 847 00, Greece)
Ending Date Icon Permanent Ticket Price Icon €14 ($15)
Duration Icon <60 minutes Type Icon Experiential Immersive Centers

Ready to become an explorer of the lost city of Atlantis? Or have a debate with a holographic Plato? Now’s your chance. The Lost Atlantis Experience museum takes you firsthand into the mythical city first mentioned by Plato. It is located on the island of Santorini in Greece. The island is one of the alleged locations of the mythical island of Atlantis. The 7,500 square feet immersive museum contains the world’s largest Atlantis diorama and uses augmented reality (AR) to animate daily life in the lost city. Don’t just watch, but experience the volcanic destruction of Atlantis in the multi-sensory 9D theater. This museum celebrates Greek heritage while using cutting-edge immersion technology.

#13 IKONO Roma (Rome, Italy)

Review Score Icon Review Score(4.7) Location Icon IKONO Roma (Via del Seminario, 111, 00186 Roma RM, Italy)
Ending Date Icon Permanent Ticket Price Icon €18 ($19.30)
Duration Icon 45-60 minutes Type Icon Experiential Immersive Centers

IKONO Romais an immersive, interactive journey that celebrates fun, creativity, and participatory art. Located only steps away from the Pantheon in Rome, IKONO offers experiences like painting with light in real time. Or you can explore the lively alleyways of “Yokocho” from Japan. Each installation has its own story. Together, they are redefining the traditional museum experience. The museum connects technology with sensory experiences to create memorable adventures. There are also branches in Madrid, Barcelona, and Budapest.

#14 MAV Virtual Archeology Museum (Ercolano, Italy)

Review Score Icon Review Score(4) Location Icon MAV (Via IV Novembre, 44, 80056 Ercolano NA, Italy)
Ending Date Icon Permanent Ticket Price Icon €11 ($11.80)
Duration Icon 45-90 minutes Type Icon Experiential Immersive Centers & Extended Reality (XR) Experiences

The MAV is a virtual archaeological museum located near the ancient city of Herculaneum, an often overlooked counterpart to Pompeii. The catastrophic eruption of Mount Vesuvius destroyed Herculaneum, freezing it in time. MAV uses 3D reconstructions, holograms, and interactive installations to bring the Roman cities of Pompeii and Herculaneum to life, using immersive technology to enhance the experience. The museum is also pet-friendly, allowing small dogs to join the exploration.

Explore Italy’s rich culture, art, and culinary wonders through immersive Italian travel programs, designed to deepen your connection with this historic country.

#15 teamLabBorderless (Tokyo, Japan)

Review Score Icon Review Score(4.6) Location Icon Azabudai Hills Garden Plaza B (1-2-4 Azabudai, Minato-ku, Tokyo)
Ending Date Icon Permanent Ticket Price Icon ¥4,000 –¥4,800 ($26.11 – $65.29)
Duration Icon 90-120 minutes Type Icon Integrated Immersive Environment

Visit teamLabBorderless in Tokyo, Japan. It is an immersive art installation by the famous art collective teamLab. The newest permanent exhibit is in a continuous, boundary-free environment. It encourages visitors to wander, explore, and create with others. Artworks flow from room to room, interact with visitors, and merge with other pieces, creating a living, evolving canvas. The experience continues at the EN Tea House. Making tea there causes virtual flowers to bloom endlessly in your cup. teamLab is known for its global presence in immersive art. They have permanent and temporary exhibitions in countries including Hong Kong, the USA, Singapore, and Germany. Each offers unique encounters with boundary-pushing digital art.

#16 teamLabPlanets (Tokyo, Japan)

Review Score Icon Review Score(4.6) Location Icon TOKYO DMM (6 Chome-1-16 Toyosu, Koto City, Tokyo 135-0061, Japan)
Ending Date Icon 2027 Ticket Price Icon ¥3,800 – ¥4,200 ($24.81 – $27.42)
Duration Icon 60-90 minutes Type Icon Integrated Immersive Environment

Art and vistor merge at teamLabPlanets in Tokyo. This digital arts museum is designed to be experienced barefoot. It has water-filled pathways that rise to your knees. In the room “Dance of Koi and People”, your movements affect the digital koi. The koi swim around your legs and blossom into flowers when you touch them. Other installations like “Distributed Fire” allow you to carry a piece of artwork with you. Using an app you ignite a flame on your phone and can share it with others back home. The distributed flame is then tracked on a map as it makes its way across the globe. teamLab’s Planets blends art, interaction, and digital technology that allows you to become a part of the canvas.

#17 Da Vinci Alive Bangkok (Bangkok, Thailand)

Review Score Icon Review Score(4.9) Location Icon ICONSIAM (Attraction Hall, 6/F, 299 Charoen Nakhon Rd, Khlong Ton Sai, Khlong San, Bangkok 10600, Thailand)
Ending Date Icon Jul 31, 2024 Ticket Price Icon ฿1,080 – ฿1,580($29.50 – $43.17)
Duration Icon 120 minutes Type Icon Immersive Art and Digital Galleries

Da Vinci Alive in Bangkok brings Leonardo da Vinci’s legacy to the famous ICONSIAM shopping center. This immersive exhibit runs until July 31st, 2024. The temporary exhibit explores the diverse genius of da Vinci—artist, scientist, inventor, and more. You can explore two main areas. The Experience Zone has real objects showing all the disciplines Leonardo influenced. The Immersive Show envelops you in a digital world showcasing his various inventions and artistic works. Da Vinci Alive offers a chance to explore the Renaissance period through the lens of modern technology.

Thailand is an excellent travel destination with many opportunities to immerse yourself in the local culture. For example, students on our “Come with nothing” program, spend 3 weeks living in local villages with nothing more than the necessities.

Night view of ICONSIAM Mall in Bangkok, Thailand

#18 Bubble Planet (London, UK)

Review Score Icon Review Score(4.2) Location Icon Bubble Planet (22 Fulton Rd, Wembley HA9 0TF, United Kingdom)
Ending Date Icon Permanent Ticket Price Icon £24.90 – £34.90 ($31.21 – $43.75)
Duration Icon 60-90 minutes Type Icon Experiential Immersive Centers

Blowing bubbles or having a relaxing bubble bath might never be the same again. Bubble Planettransports you to a world filled with, you guessed it, bubbles! Located at Unit 22 on Fulton Road near Wembley Stadium in London, the space used to be a secret cinema and art venue. Now it is a surreal world of bubbles. Bubble Planet is an immersive adventure where you can interact with gigantic bubbles, experience a hot air balloon flight simulator, and traverse through more than ten themed rooms. Each space uses immersive technology to spark your imagination. The exclusive VR experience requires a VIP ticket. Bubble Planet is also available in Barcelona and will soon expand to cities across the US.

#19 Frameless (London, UK)

Review Score Icon Review Score(4.6) Location Icon Frameless Immersive Art Experience (6 Marble Arch, London W1H 7AP, United Kingdom)
Ending Date Icon Permanent Ticket Price Icon £27 – £32 ($33.85 – $40.12)
Duration Icon 90 minutes Type Icon Immersive Art and Digital Galleries

Frameless is the UK’s largest permanent multi-sensory art experience. It’s located near the iconic Marble Arch in London. Frameless attempts to break the traditional boundaries of art across it’s four themed galleries. From the “Color in Motion” gallery, where colors dance around you, to “Beyond Reality,” which challenges your perceptions with surreal environments, each space offers a unique, interactive experience. ‘The World Around Us” gallery helps you step into landscapes, cityscapes, and seascapes that explore the natural beauty of our world. Finally, “The Art of Abstraction” gallery introduces a maze of colors and shapes that make abstract art. Frameless also supports emerging talents in digital art through the Blank Canvas gallery.

#20 Delight Media Art Exhibition London (London, UK)

Review Score Icon Review Score(4.5) Location Icon Delight: Media Art Exhibition (Clink Street Borough Yards Unit 219-221, London SE1 9DG, United Kingdom)
Ending Date Icon After May 2024 Ticket Price Icon £14.90 – £18.80 ($18.68 – $23.57)
Duration Icon 60-70 minutes Type Icon Immersive Art and Digital Galleries

Explore the heart and soul of Seoul at Delight Media Art Exhibition brings the heart and soul of Seoul, South Korea, right into London. The media art show takes traditional Korean elements and transforms them using the latest immersive technology. You can explore 12 immersive zones. Each creates a unique, multi-sensory experience. They span history and hyper-modernity. Discover everything from neon-lit nights and mythical creatures to heartfelt stories from Seoulites (people from Seoul). Delight also has an accompanying AR app for a guided tour through the art. The London show has been extended in 2024 and it will soon open in Paris.

#21 Disney Immersive (Las Vegas, USA)

Review Score Icon Review Score(3.9) Location Icon Lighthouse ArtSpace Las Vegas (3720 S Las Vegas Blvd, Las Vegas, NV 89158, United States)
Ending Date Icon Jan 5, 2025 Ticket Price Icon $23.99-$55.99
Duration Icon 56 minutes Type Icon Extended Reality (XR) Experiences & Integrated Immersive Environment

Ever wanted to become a part of the Disney world that you grew up watching? The Immersive Disney Animation experience gets you one step closer to just that. Sing along with Elsa in an interactive Frozen setting or dive under the sea in a bubble-filled Little Mermaid environment. Move to the more modern hits and explore Mirabel’s Casita from Encanto or the bustling city of Zootopia. The 56-minute journey through our beloved Disney worlds uses a combination of immersive technology and real objects. Make sure to have an extra 30 minutes to explore the art gallery as well. The Immersive Disney Animation experience is currently available in Las Vegas (US), Branson (US), Edmonton (Canada), Montreal (Canada), and Puebla (Mexico).

#22 WNDR Boston (Boston, USA)

Review Score Icon Review Score(4.3) Location Icon WNDR Museum (500 Washington St, Boston, MA 02111, United States)
Ending Date Icon Permanent Ticket Price Icon $32-$50
Duration Icon 45-60 minutes Type Icon Immersive Art and Digital Galleries & Interactive and Participatory Art

The WNDR Boston museum wants to change the way we think of traditional museum visits. They want to create a museum where art and technology dynamically interact. Each of the installations invites guests to engage with the art, becoming artists themselves. The Boston location is the largest to date, with more than 17,000 square feet of installations. A popular interactive artwork is “Light Floor.” Here you can dance on a generative light floor surrounded by mirrors, creating an infinite visual effect. “Insideout” is a 360° video, light, and sound experience. It captures the wild beauty of weather change as you transition between storm and calm. There are two other locations of WNDR in both Chicago and San Diego.

#23 Superblue Miami (Miami, USA)

Review Score Icon Review Score(4.2) Location Icon Superblue Miami (1101 NW 23rd St, Miami, FL 33127, United States)
Ending Date Icon Permanent Ticket Price Icon $32-$39
Duration Icon 60-90 minutes Type Icon Integrated Immersive Environment

At the enormous 50,000 square foot Superblue Miami, art transcends conventional boundaries. Each of the artists showcased here uses technology and bold concepts to create unique perceptions of our world. Stand fixated as you watch 3,000 lights pulse to the rhythm of your own heartbeat. Or find your way through a mirrored maze and discover a digital environment filled with seasonal flora. Join in exploring these dynamic installations that push the boundaries of contemporary art. Superblue is currently only available in Miami, but it is soon expanding around the world.

#24 Wonderspaces (Scottsdale, USA)

Review Score Icon Review Score(4.5) Location Icon Wonderspaces Arizona (7014 E Camelback Rd #584, Scottsdale, AZ 85251, United States)
Ending Date Icon Permanent Ticket Price Icon $25
Duration Icon 75-90 minutes Type Icon Immersive Art and Digital Galleries

Wonderspaces Arizona is located in Scottsdale Fashion Square. It provides a captivating mix of art and ambiance with 13 unique installations along with signature cocktails. Wonderspaces strives to help art reach new audiences by partnering with 100+ artists making public art. Highlights include Christopher Schardt’s “Parastella.” This installation contains a canopy of 14,000 LEDs displaying cosmic patterns set to ambient music. Julia Carrillo’s “Into the Light,” plays with light decomposition to create dynamic rainbow visuals. Also, the VR experience “Notes on Blindness: Into Darkness” immerses visitors in the world of writer John Hull. It explores his journey into blindness. Wonderspaces also has locations in Austin and Philadelphia.

#25 Arte Museum (Las Vegas, USA)

Review Score Icon Review Score(4.4) Location Icon 63 LAS VEGAS (3716 LV Boulevard South, Suite 208)
Ending Date Icon Permanent Ticket Price Icon $40-$65
Duration Icon 60-90 minutes Type Icon Integrated Immersive Environment

Arte Museum Las Vegas introduces a fresh dimension to immersive art experiences. Their key theme is “ETERNAL NATURE” which blends digital art with the elements of nature. The digital world and nature often appear to be at odds. Arte Museum attempts to bridge this gap with the idea that both share one fundamental attribute — eternity. Generative art technology brings blooming flowers to life. They are always blooming and break free from space and time. Other installations offers a journey through vivid landscapes like “Beach (Aurora).” This artwork places you between the splendor of the aurora lights and fierce ocean waves. Each installation is paired with specific scents and sounds to deepen the immersion. This is the first of its kind in the United States, but Arte museum originates from South Korea. There are three locations in Korea and more in China, Hong Kong, and the UAE.

Navigating the Nuances of Immersion

Immersive vs. Interactive Art: Understanding the Difference

The line between immersive art and interactive art is not always clear. Not to mention they are often used simultaneously. The difference between the two is that immersive art uses the senses to transport the viewer into the artwork. On the other hand, interactive art requires the participation of a viewer to complete the artistic experience. They both can use digital technologies to create the experience. An example of immersive art is a projection mapping theater like at the Théâtre des Lumières. On the other hand, an interactive art experience is like the light floor at WNDR museum which creates visual artwork only when you are dancing on the mirrored floor.

What is the difference between Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR)?

It can be hard to understand the differences between Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR). VR immerses users in a fully virtual environment. It cuts off the physical environment to replace it with a digital one, usually with a head mounted display. AR technology overlays virtual content on the real world. It enhances, but not replaces, your view of your surroundings. For example, you might use the AR camera on Pokémon GO to see Pikachu sitting on your couch. MR combines elements of AR and VR. It merges real and virtual worlds to make new environments. In them, physical and digital objects exist and interact in real time. Put more simply:

  • AR adds to reality,
  • VR replaces reality, and
  • MR merges real and virtual together
      Infographic displaying three types of reality technology. On the left is an icon representing Augmented Reality (AR), showing a smartphone with a hovering digital cube. The center icon represents Mixed Reality (MR), depicting a person wearing a headset and interacting with a digital interface overlaying the real environment. The rightmost icon illustrates Virtual Reality (VR) with a person wearing a VR headset completely immersed in a virtual environment. The terms 'Augmented Reality (AR),' 'Mixed Reality (MR),' and 'Virtual Reality (VR)' are labeled beneath each corresponding icon.

      Components Extended Reality (XR)

      How Immersive Technologies Are Shaping the Future of Entertainment

      Immersive technologies go far beyond museums and art exhibits. They are reshaping how we connect with the world. For example, VR concerts put you right in the front row for your favorite performers, so close you can touch. VR documentaries, like Alex Honnold: The Soloist VR, make you feel like you are hanging off 1,000-foot cliffs. I will be happy to do that only through a VR headset.

      Also, augmented reality is improving tourist experiences by allowing visitors to see historical sites and landmarks in new ways. More than just entertainment, these technologies will influence many parts of our daily lives, including immersive learning environments, healthcare, dining, and even online shopping. Advances in skin electronics could soon add haptic feedback to everyday digital interactions, making these virtual encounters more realistic. These developments hint at a future where digital and physical realms blend seamlessly, enriching our sensory experiences. However, it might become more important that we work towards disconnecting from our technologies every now and then.

      About the Author

      Quintin Willekens

      Associate

      Quintin Willekens is from Arizona and has a degree in Business Sustainability from Arizona State University and an interest in cross-cultural connections. His passion for global cultures was ignited early, leading him to explore over 20 countries by the time he graduated. Quintin continued his cultural immersion by teaching English in South Korea for 3 years. After getting married in South Korea, you will find him wandering the streets of Seoul with his partner and dog. At Rustic Pathways he brings a wealth of international insight and a dedication to education, travel, and sustainable development.