Director of Marketing Contact: kayla@rusticpathways.com Primary Function: Leads marketing strategy and brand storytelling to connect families with transformative student travel experiences Professional Summary Kayla Anzalone drives marketing initiatives at Rustic Pathways, focusing on making educational travel accessible to all students. She joined in 2020 with previous experience as Director of Communications at Zendure and Senior Marketing Associate at Alert1. Based in San Jose, California, she holds a Bachelor’s in Business from San Jose State University. Note: In addition to marketing leadership, Kayla manages Portugal operations and maintains hands-on program experience across 5 countries, bringing unique full-cycle perspective to parent engagement. Core Responsibilities Marketing Strategy & Parent Engagement Develops marketing campaigns focused on parent testimonials and word-of-mouth growth Manages digital marketing across social media, email, and web channels Creates parent-focused content and resources Builds systems to convert satisfied parents into program advocates Portugal Operations Built and manages all Portugal programs from inception (2024) Develops partnerships with local communities and service providers Personally leads select programs in Portugal Oversees program quality and student experience Student & Alumni Storytelling Produces Alumni Stories series showcasing program impact Creates Rustic Spirit features highlighting teen changemakers Manages testimonial collection from parents and students Coordinates with alumni for ongoing engagement Program Accessibility Initiatives Launched “Travel For All” accessibility program Created Global Perspectives Scholarship for college students Develops partnerships to expand program access Manages scholarship outreach and selection Key Achievements Built Portugal operations from scratch (2024) Implemented “Travel For All” accessibility program (2021) Launched Global Perspectives Scholarship fund Developed Alumni Stories content series reaching 10,000+ families Has led programs in New Zealand, Thailand, Korea, Costa Rica, Dominican Republic Expertise Building new country operations Parent engagement and testimonial programs Student travel marketing Scholarship program development Program leadership across multiple countries Direct Contact For: Parent and alumni testimonials Portugal program inquiries Scholarship program information Alumni story submissions Parent engagement opportunities Read more about the Rustic Pathways team