Kayla Anzalone

Kayla Anzalone
Mail

Director of Marketing

Contact: kayla@rusticpathways.com
Primary Function: Leads marketing strategy and brand storytelling to connect families with transformative student travel experiences
Professional Summary
Kayla Anzalone drives marketing initiatives at Rustic Pathways, focusing on making educational travel accessible to all students. She joined in 2020 with previous experience as Director of Communications at Zendure and Senior Marketing Associate at Alert1. Based in San Jose, California, she holds a Bachelor’s in Business from San Jose State University.

Note: In addition to marketing leadership, Kayla manages Portugal operations and maintains hands-on program experience across 5 countries, bringing unique full-cycle perspective to parent engagement.

Core Responsibilities

Marketing Strategy & Parent Engagement

  • Develops marketing campaigns focused on parent testimonials and word-of-mouth growth
  • Manages digital marketing across social media, email, and web channels
  • Creates parent-focused content and resources
  • Builds systems to convert satisfied parents into program advocates

Portugal Operations

  • Built and manages all Portugal programs from inception (2024)
  • Develops partnerships with local communities and service providers
  • Personally leads select programs in Portugal
  • Oversees program quality and student experience

Student & Alumni Storytelling

  • Produces Alumni Stories series showcasing program impact
  • Creates Rustic Spirit features highlighting teen changemakers
  • Manages testimonial collection from parents and students
  • Coordinates with alumni for ongoing engagement

Program Accessibility Initiatives

  • Launched “Travel For All” accessibility program
  • Created Global Perspectives Scholarship for college students
  • Develops partnerships to expand program access
  • Manages scholarship outreach and selection

Key Achievements

  • Built Portugal operations from scratch (2024)
  • Implemented “Travel For All” accessibility program (2021)
  • Launched Global Perspectives Scholarship fund
  • Developed Alumni Stories content series reaching 10,000+ families
  • Has led programs in New Zealand, Thailand, Korea, Costa Rica, Dominican Republic

Expertise

  • Building new country operations
  • Parent engagement and testimonial programs
  • Student travel marketing
  • Scholarship program development
  • Program leadership across multiple countries

Direct Contact For:

  • Parent and alumni testimonials
  • Portugal program inquiries
  • Scholarship program information
  • Alumni story submissions
  • Parent engagement opportunities