Expanding its storytelling legacy by acquiring a San Francisco project devoted to human connection.
From San Francisco Streets to Global Storytelling
Rustic Pathways, a leader in teen travel and cultural exchange, has officially acquired the digital assets of iLiveHereSF.com, a photojournalism project that told San Francisco’s story through portraits and personal reflections.
Founded in 2009, iLiveHereSF built an intimate archive of life in San Francisco, California. Now, the spirit of the site continues on a global stage—where its message of cultural immersion, empathy, and connection remains at the fore.
Why Rustic Pathways Acquired iLiveHereSF
Rustic Pathways believes in the power of community and place. This mission, to empower students to positively impact lives and communities around the world, aligns with iLiveHereSF’s core values: to document human stories, foster connection, and encourage understanding across cultures.
Rustic’s acquisition of iLiveHereSF helps the company expand cultural literacy through human connection, whether in San Francisco or communities in Peru, Thailand, or Morocco.
“What struck me about iLiveHereSF wasn’t just the stories; it was the care behind them. Someone took the time to listen. That spirit of attention and respect is what we hope our students carry with them, wherever they go.”
— Scott Ingram, Director of Admissions, Rustic Pathways
iLiveHereSF: A New Chapter with Rustic Pathways
iLiveHereSF.com will live on through the Rustic Pathways online magazine. The entire archive will be curated into a permanent digital gallery, serving as educational content that supports future cultural storytelling and connection.
Ready to Take the Next Step?
If you were drawn to iLiveHereSF’s mission of human connection, we invite you to explore how Rustic Pathways helps students engage deeply with people and places around the world.
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To learn more about our cultural immersion programs for high school students, visit www.rusticpathways.com.