#5 teamLabBorderless (Tokyo, Japan)
Visit teamLabBorderless in Tokyo, Japan. It is an immersive art installation by the famous art collective teamLab. The newest permanent exhibit is in a continuous, boundary-free environment. It encourages visitors to wander, explore, and create with others. Artworks flow between rooms, interact with visitors and merge with other pieces, creating a living, evolving canvas.
At the EN Tea House, making tea causes virtual flowers to bloom endlessly in your cup. teamLab is known for its global presence in immersive art. They have permanent and temporary exhibitions in countries including Hong Kong, the USA, Singapore, and Germany. Each offers unique encounters with boundary-pushing digital art.
Explore immersive travel programs for teens to Japan.
#6 teamLab SuperNature (Macao, China)
Macao has jumped into the immersive art scene with teamLab SuperNature, a sprawling 5,000㎡ digital wonderland packed with mind-bending installations. Officially opened in 2023, it’s housed inside the Venetian Macao’s Cotai Expo Hall F and features nearly 20 works across a multilayered, elevation-shifting maze.
Visitors will recognize signature teamLab elements – like mirrored moss hills, floating orchids, and glowing eggs – now reimagined in dazzling new forms. One moment you’re sliding down a digital waterfall, the next you’re floating through a multiverse of cascading water particles.
From floor to ceiling, every surface is reactive and alive, creating a fully immersive experience with no language barrier.
#10 Atelier des Lumières (Paris, France)
In the heart of Paris, the Atelier des Lumières is in a transformed 19th-century foundry. Leaving cast iron and navy parts behind, the “workshop of lights” is now home to digital art theater. In its opening year of 2018 alone, over 1.2 million visitors came to experience the art center. The current exhibitions through 2025 are: “Egypt at the Pharaohs,” “The Orientalists,” and “Foreign Nature.”
Wander through the sands of time in “Egypt at the Pharaohs,” where ancient civilizations unfold before you in a dance of light and shadow. The Orientalists show transports you through exotic lands. It shows them through the eyes of 19th-century European artists. Finally, “Foreign Nature” invites you on a surreal journey through fractal landscapes as the lines between organic and artificial dissolve in mesmerizing patterns.
#11 Bassins des Lumières (Bordeaux, France)
Step into Bassins des Lumières, a WW2 submarine base transformed into the world’s largest digital art center in Bordeaux. Following the theme of the other “des Lumières” centers created by Culturespaces, this historic site has been revitalized with digital technology.
There are four main programs running in 2025; “Egyptian Pharaohs”, “The Orientalists”, “Entropy” and “The Giants”.
#12 Carrières des Lumières (Les Baux-de-Provence, France)
Discover the Carrières des Lumières , located in the Val d’Enfer, a valley near Les Baux-de-Provence in France. This former limestone quarry from the 1800s was repurposed into a digital art center that started in 2012. Here, art and history come together. They do so through digital exhibitions that transport visitors through time and space.
The 2025 programs include “Monet”, the founder of impressionism, “Rousseau, A World of Dream, “Les Integrales”, 11 retrospective evenings, and “Tintin & Cosmos Destination, the Carrières nights.
#13 The LUME – Leonardo Da Vinci (Melbourne, Australia)
Visit The LUME Melbourne to step into the life of Leonardo da Vinci, the ultimate Renaissance man. Marvel at the AI and VR-infused journey that illuminates his iconic artworks and the only 360° replica of the Mona Lisa. As you wander through the digital and tactile displays, you’ll see 50 machine inventions and interactive installations. Immerse yourself in the story as you travel from Florence’s streets to Milan’s splendor. The Lume was created by Grande Experiences. It’s not just for viewing art but for living it. It’s a multi-sensory venture that celebrates da Vinci’s legacy in a modern, accessible way.
When visiting Australia, there are many opportunities to immerse yourself in the beautiful nature as well. Programs focusing on animal conservation are a great way to meet the many majestic animals.
#15 Khroma (Berlin, Germany)
Khroma is the first new media art center in Germany, located in the heart of Berlin. This venue relies on cutting-edge technology to explore digital art. At Khroma, you can experience light, sound, and space installations by 12 international multimedia artists. Their mission is to expand the limits of digital media art.
One installation titled “enter 2023”, captures your image and uploads it to a screen made with wires of light. The artist, Ksawery Komputery, wants to discuss our passive participation in technology. We upload our real selves into digital data streams all around us. Each interactive art piece will challenge your perceptions and understanding of the modern world.
#16 Port des Lumières (Hamburg, Germany)
Port Des Lumières is Germany’s first permanent immersive art center created by Culturespaces. It is in the neighborhood of Überseequartier in Hamburg. The location was chosen for its ability to represent the city’s maritime identity.
The program, “Journey” features the first prize winner from the 2019 Immersive Art Festival in Paris. This immersive program follows the journey of photons of light as they transform into energy understood by our brains. Perfect for a family, Port des Lumières also has a Kids’ Interactive Studio. The studio is an interactive space that helps children develop creativity while creating artwork.
From the show Gold in Motion featuring artists from the Viennese art scene
#17 Dark Matter (Berlin, Germany)
Dark Matter Berlin offers a futuristic journey through seven immersive rooms of light and sound. Housed in a repurposed factory, this contemporary art experience blends tech and emotion like few others.
Expect kinetic sculptures, mirrored infinity tunnels, glowing orbs, and synchronized laser grids that react to your presence. Highlights include “Liquid Sky,” “Inverse,” and “Tonedef,” where visitors often fall silent in awe.
Unlike projection-based exhibits, these are physical installations that shift and shimmer as you move. Since opening in 2021, Dark Matter has become a cult favorite among art lovers and tech enthusiasts alike — redefining what a modern museum can be.
#18 Lost Atlantis Experience (Megalochori, Greece)
Ready to become an explorer of the lost city of Atlantis? Or have a debate with a holographic Plato? Now’s your chance. The Lost Atlantis Experience museum takes you firsthand into the mythical city first mentioned by Plato.
It is located on the island of Santorini in Greece. The island is one of the alleged locations of the mythical island of Atlantis. The 7,500 square feet immersive museum contains the world’s largest Atlantis diorama and uses augmented reality (AR) to animate daily life in the lost city. Don’t just watch, but experience the volcanic destruction of Atlantis in the multi-sensory 9D theater. This museum celebrates Greek heritage while using cutting-edge immersion technology.
#19 IKONO Roma (Rome, Italy)
IKONO Roma is an immersive, interactive journey that celebrates fun, creativity, and participatory art. Located only steps away from the Pantheon in Rome, IKONO offers experiences like painting with light in real time. Or you can explore the lively alleyways of “Yokocho” from Japan.
Each installation has its own story. Together, they are redefining the traditional museum experience. The museum connects technology with sensory experiences to create memorable adventures. There are also branches in Madrid, Barcelona, and Budapest.
#20 MAV Virtual Archeology Museum (Ercolano, Italy)
The MAV is a virtual archaeological museum located near the ancient city of Herculaneum, an often overlooked counterpart to Pompeii. The catastrophic eruption of Mount Vesuvius destroyed Herculaneum, freezing it in time. MAV uses 3D reconstructions, holograms, and interactive installations to bring the Roman cities of Pompeii and Herculaneum to life, using immersive technology to enhance the experience. The museum is also pet-friendly, allowing small dogs to join the exploration.
Explore Italy’s rich culture, art, and culinary wonders through immersive Italian travel programs, designed to deepen your connection with this historic country.
#21 Bubble Planet (London, UK)
Blowing bubbles or having a relaxing bubble bath might never be the same again. Bubble Planet transports you to a world filled with, you guessed it, bubbles! Located at Unit 22 on Fulton Road near Wembley Stadium in London, the space used to be a secret cinema and art venue. Now it is a surreal world of bubbles. Bubble Planet is an immersive adventure where you can interact with gigantic bubbles, experience a hot air balloon flight simulator, and traverse through more than ten themed rooms. Each space uses immersive technology to spark your imagination. The exclusive VR experience requires a VIP ticket. Bubble Planet is also available in Barcelona and will soon expand to cities across the US.
#22 Frameless (London, UK)
Frameless is the UK’s largest permanent multi-sensory art experience. It’s located near the iconic Marble Arch in London. Frameless attempts to break the traditional boundaries of art across its four themed galleries.
From the “Color in Motion” gallery, where colors dance around you, to “Beyond Reality,” which challenges your perceptions with surreal environments, each space offers a unique, interactive experience. ‘The World Around Us” gallery helps you step into landscapes, cityscapes, and seascapes that explore the natural beauty of our world. Finally, “The Art of Abstraction” gallery introduces a maze of colors and shapes that make abstract art. Frameless also supports emerging talents in digital art through the Blank Canvas gallery.
#23 Outernet London – The Now Building (London, UK)
Outernet London is a next-gen public venue that fuses digital art, entertainment, and advertising into one immersive space. Located just above Tottenham Court Road station, The Now Building anchors this experience with the world’s largest wraparound 16K LED screens.
Step inside and be surrounded by four-story digital walls, immersive audio, and even scent technology. From NASA launches to motion-sensitive digital rain, each visit offers a different experience. Past programs have included Van Gogh showcases and AI-driven visual symphonies.
Described as “Times Square meets art gallery,” this free attraction is ideal for a quick but unforgettable stop. Visitors often pop in for 10 minutes and walk out amazed.
#24 WNDR Boston (Boston, USA)
The WNDR Boston museum wants to change the way we think of traditional museum visits. They want to create a museum where art and technology dynamically interact. Each of the installations invite guests to engage with the art, becoming artists themselves. The Boston location is the largest to date, with more than 17,000 square feet of installations.
A popular interactive artwork is “Light Floor.” Here you can dance on a generative light floor surrounded by mirrors, creating an infinite visual effect. “Insideout” is a 360° video, light, and sound experience. It captures the wild beauty of weather change as you transition between storm and calm. There are two other locations of WNDR in both Chicago and San Diego.
#25 Superblue Miami (Miami, USA)
At the enormous 50,000 square foot Superblue Miami, art transcends conventional boundaries. Each of the artists showcased here uses technology and bold concepts to create unique perceptions of our world. Stand fixated as you watch 3,000 lights pulse to the rhythm of your own heartbeat. Or find your way through a mirrored maze and discover a digital environment filled with seasonal digital flora. Join in exploring these dynamic installations that push the boundaries of contemporary art. Superblue is currently only available in Miami, but it is soon expanding around the world.
#26 Wonderspaces (Scottsdale, USA)
Wonderspaces Arizona is located in Scottsdale Fashion Square. It provides a captivating mix of art and ambiance with 13 unique installations along with signature cocktails. Wonderspaces strives to help art reach new audiences by partnering with 100+ artists making public art. Highlights include Christopher Schardt’s “Parastella.” This installation contains a canopy of 14,000 LEDs displaying cosmic patterns set to ambient music. Julia Carrillo’s “Into the Light,” plays with light decomposition to create dynamic rainbow visuals. Also, the VR experience “Notes on Blindness: Into Darkness” immerses visitors in the world of writer John Hull. It explores his journey into blindness. Wonderspaces also has locations in Austin and Philadelphia.
#27 In Search of Us (NYC, USA)
The Founders Pillars & The Power Loom, Tribeca x Onassis ONX
Tribeca Festival and Onassis ONX are teaming up to launch In Search of Us in Manhattan this June. This ambitious new program brings together 11 projects that push the boundaries of immersive storytelling, with VR, AR, AI, and sound taking center stage. Expect a striking Afro-futurist projection on the columns of the New York Stock Exchange, lush virtual landscapes by Jakob Kudsk Steensen, and hands-on remixing at New Maqam City.
Each work is designed to draw you in—physically, emotionally, and intellectually. Whether you want to walk through a digital forest, play with interactive sound, or experience a story told through haptic feedback, this festival invites everyone to rethink what art can be. Tickets are just $20 for the full lineup.
Boreal Dreams by Jakob Kudsk Steensen
New Maqam City, interactive music remixing
#28 Arte Museum (Las Vegas, USA)
Arte Museum Las Vegas introduces a fresh dimension to immersive art experiences. Their key theme is “ETERNAL NATURE” which blends digital art with the elements of nature. The digital world and nature often appear to be at odds. Arte Museum attempts to bridge this gap with the idea that both share one fundamental attribute — eternity. Generative art technology brings blooming flowers to life. They are always blooming and break free from space and time. Other installations offer a journey through vivid landscapes like “Beach (Aurora).” This artwork places you between the splendor of the aurora lights and fierce ocean waves. Each installation is paired with specific scents and sounds to deepen the immersion. This is the first of its kind in the United States, but Arte museum originates from South Korea. There are three locations in Korea and more in China, Hong Kong and the UAE.
Navigating the Nuances of Immersion
Immersive vs. Interactive Art: Understanding the Difference
Immersive art uses the senses to transport the viewer into the artwork while interactive art requires the participation of a viewer to complete the artistic experience. They both can use digital technologies to create the experience. Although often used simultaneously, they are different concepts and provide different experiences.
An example of immersive art is a projection mapping theater like at the Théâtre des Lumières. On the other hand, an interactive art experience is like the light floor at WNDR museum which creates visual artwork only when you are dancing on the mirrored floor.
What is the difference between Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR)?
The differences between Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) all relate to how technology modifies the reality we experience. Put simply:
- AR adds to reality,
- VR replaces reality, and
- MR merges real and virtual environments.
VR immerses users in a fully virtual environment. It cuts off the physical environment to replace it with a digital one, usually with a head-mounted display. AR technology overlays virtual content on the real world. It enhances, but not replaces, your view of your surroundings. For example, you might use the AR camera on Pokémon GO to see Pikachu sitting on your couch. MR combines elements of AR and VR. It merges real and virtual worlds to make new environments. In them, physical and digital objects exist and interact in real time.
Components of Extended Reality (XR)
How Immersive Technologies Are Shaping the Future of Entertainment
Immersive technologies go far beyond museums and art exhibits. They are reshaping how we connect with the world. For example, VR concerts put you right in the front row for your favorite performers, so close you can touch. VR documentaries, like Alex Honnold: The Soloist VR, make you feel like you are hanging off 1,000-foot cliffs. That’s something I’d only attempt through a VR headset.
Augmented reality is improving tourist experiences by allowing visitors to see historical sites and landmarks in new ways. More than just entertainment, these technologies will influence many parts of our daily lives, including immersive learning environments, healthcare, dining, and even online shopping. Advances in skin electronics could soon add haptic feedback to everyday digital interactions, making these virtual encounters more realistic. These developments hint at a future where digital and physical realms blend seamlessly, enriching our sensory experiences. However, it might become more important that we work towards disconnecting from our technologies every now and then.
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